Ispo Germany – The world’s largest WINTER TRADE SHOW. The business end of the world’s leading brands. Yes I was there talking shop and smoozing the CEO’s and product managers.
ISPO – how do you describe it? Think about 1 elephant, multiply it by a couple of thousand. Add some funky techno breaks to the rumble of the heard and then paint them all in bright colours combined with prints, plaids and anything you can imagine. Then add Euro sophistication and you have the most innovative clever, architecturally mind blowing and professional show in the world.
For Racers Edge I had the opportunity to talk to the product managers and CEO’s of the Volkl, Atomic, K2 and Head ski companies. I got to learn the ‘Why, What, How and When’ of our 2012 winter ski ranges coming to you this winter. It’s great to discuss the ski models in depth and learn about all the innovative technologies being used and how it affects performance.
Ispo show also includes all the latest ski and outdoor fashions. Wow is all I can say. These stands are better designed than most stores in N.Z, music is blaring, the product is beautifully merchandised, mannequins bring the clothes to life, product pops off the hangers at you, plasma screens put the gear into action on the slopes and real life Elle MacPherson’s cat walk around the stand.
These stands are to the value of $2-300, 000 dollars per stand, not a dollar is spared on unique displays. Many of the best athletes hang out there to see what their new swag looks like. I was hanging out there to inherit information, seek out new trends, fashions and find out the strengths of the new ski products and of course – drink Bavarian beer!
My girlfriend and I viewed all our clothing ranges that Racers Edge is so well known for stocking. I can assure you not only does Racers Edge stock the best brands but for 2012 the clothing we selected is amazing. Fantastic colours combined with the best brands, cuts, contrasts, details and technology, is coming to you. If you want to look good on the slopes this winter visit us on either www.raceredge.co.nz
or 99 Ardmore St, Wanaka as of April 2011.
From ISPO I headed to St Anton with the International Volkl crew for a Volkl ski test. Stay tuned for St Anton ski test action…….what’s hot from Volkl this season!